don’t bait and switch
talk them into asking for a loom.
If they give pricing -> divert to a different problem (landing page or website)
make them feel like they’re missing out on something that I have
(you need the permission)
stroke their ego and make them feel like they’re missing out
improve what happens once they reply
The best looms always have a few things in common
****They pull out context
They initiate desire
Invoke curiosity
The last part is super important, curiosity as that's the emotion that's going to make people take action.