Don’t aim for the Rim, aim for the backboard

• If you shoot high enough, everything feels expected, you reach higher then everyone else

Create a quality product

—> Prevent Churn by creating a good product

1. Being a creator is extremely high leverage

2. Creating info business generate a ton of cashflow and scalable

3. Creator x Operator = $$$

The opportunity

1. Why Creators = Leverage

4 types of leverage

• collaboration
• code/software
• capital
• content/media

Focusing on the media leverage earns you bank