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Value Stacks

• People don’t pay for aggregate value in an offer, they often times only pay for a single high value price that they value a lot
• Don’t include price “values” in value stack, only tell them a dollar figure if it’s actually sold for that much for price anchor, if not, it looks like you’re a scammer or fishy because no one is realistically going to buy signals for “10k in value!!!”
• Limited time offers are practically creating a tangible digital product
  • price anchor by showing “commonly sold feature for x, but we’re only selling the entire bundle x” to make the offer a no brainer offer
• When creating the value stack and bonuses, ask yourself as a litmus test “If I were to remove everything but that one thing, would someone still go and buy?”
  • If they won’t then don’t add it to the value stack, if they would then add it, you want a good value stack. Quality > Quantity

What people most value

Access

• Easiest way to increase value is to increase call frequency
• Have dedicated access points
  • dedicated coaches for x topic that do it better then the creator itself
• If you can answer questions on calls better then a specialist on your team, you need a better team; then slowly transition the team into taking on calls to automate everything on your end
• Script and train team on presentation skills for taking on coaching calls

Content

• Fast results are worth more money; that’s why you should advertise faster results
  • people don’t buy from aggregate value, they buy from one thing from the value stack, it could be fast results for some offers

Events