Sending Looms

• Don’t use a script when sending Looms
  • You should sound and act natural when doing it
• Show and Demo the Skool community
  • Must stay engaging
• Avoid using guarantees or any sales language in the Loom
  • You want to start building trust in the first Loom
  • The first impression holds the most weight in sales
• Don’t sell the features, sell the lifestyle and outcome
  • Selling the features only creates the thought of getting a lowest price
  • Selling the lifestyle sells the dream outcome of what the person wants
• Sending out Looms is a numbers game
• Put yourself in the mind of the creator when sending the Looms
  • What would you like and dislike if you were the creator receiving the Looms. Would you click off? Would you be engaged and interested?

Setting Call

• A setting call is vague and surface level
• The point of the setting call is to build trust
• You want to see if the creator is a good fit, see where they’re at and how to help them
• Move the sales call to the closest possible time after (the next day)
• The setting call is to see if they can work with you and if they can work as a creator in the Growthoperator business model

Market Researching

• You must provide value to the audience to entice them to hop on market research call
  • Provide upfront value to the person hopping on the market research call
• Create a sense of urgency to get as many people to hop on the market research call