By Damon Deng | www.nexscale.info

If you want to make more than 10,000 per month selling info (courses and coaching), then you’re going to need more than organic traffic. You will never hit consistent 6-figure months without utilizing paid ads.

Every top person in info doesn’t rely on organic alone. That’s because it rarely scales further than 20-30,000 per month. Instead, what a personal brand and organic traffic can do is supplement for paid traffic, and reduce ad spend.

Here’s where it gets saucy, you can run paid ads and utilize and ascension funnel. And that’s what this doc is going to breakdown. Enjoy :P

p.s.

If you want to consume this in a different format, I’ll be dropping a video version soon (if it’s not already linked to this doc below). Just watch out for it on the @damon_deng Youtube and @damon.dengs Instagram

What is an Ascension funnel?

Basically, an Ascension Funnel is a type of sales funnel where you bring traffic to an easy purchase, where they slowly buy products in smaller increments as they see a small transformation. They do this all the way until they reach your core offer, the bread and butter that will generate your business proper revenue. This is one of the best ways to 6-figures per month with an info product, and it’s even more powerful when you have an organic audience.

Here’s how it works

You run traffic through it:

Organic:

Organic traffic is good and warm, but you’ll eventually sell through the organic traffic; and you can’t really grow organic exponentially to grow your traffic

Paid Ads

Paid ads are cold, so it’s harder to sell, which is where the ascension funnel comes in. It’s easy to scale once you validate your offer

Then once you have traffic, you then push the traffic to easy low-ticket items (I mean super low-ticket to practically free)

Discord: Host a community of people to chat, talk and host calls with, get some basic information, and ascend

Skool: Host a community and courses on a single page, easy to use and understand. Everything on Discord but focused for paid info

ClickFunnels: Course page hosting site + payment and buying page

Purpose:

The low-ticket is meant to curate leads, give them a transformation, and have them dedicated to your unique mechanism.

It’s meant to be easy to join and liquidate ad spend, don’t have it more expensive than $50 per whatever time period, it’s meant to be super easy to commit

Make sure they get value and see the use case of your unique mechanism

Once they’re bought into your unique mechanism, they’re ready to ascend to a further offer