CA Funnel

Regular Content → Hidden VSL inside modules → Forms and VSL to filter out broke leads

Human Psychology tips

• people make buying decisions before they even hop on a closing call, that’s why you have to provide them sales assets before hand to get their buying intent up
• warm them up with sales assets and content before selling them, increases sales 10x

high-ticket lead quality

lead quality directly from content and modules are the highest quality leads, they buy more and are more ready to pay

lead quality from an already existing email list are the lowest, dollarama, for the streets leads; they’re a last hail mary to get leads into funnel if no one enters the high-ticket

Front: Requires the highest amount of friction so you don’t get spammed with unqualified leads, create forms, VSLs, and sales assets to funnel and filter to the best leads to close. You must tell them directly that the offer costs a lot of money and is an investment

Middle: Can go from setting to closing call, do medium friction, people in this are usually somewhat warmed leads that have a buying intent, with the forms and VSLs, imply that you have a price but don’t disclose it