Format of VSL

Title-

• Big bold, easy to read

Background- The story of the Creator

• Include a lot of pain
• Show that he has been through it all

The Avatar- The Person who is being sold

• List out all the painpoints of the Avatar
• List out how they will be solved

Who can’t qualify-

• Create an us vs them, “this is not for people who are x,y,z”

Talking about the product-

• Go in depth on how the product will help them (say pain point and how it get’s solved)
• Tell them exactly what they’re going to get and what value they’re receiving
• Don’t use the word “course” use the word “module”