Harry

Think of writing copy like a paradigm shift, you are trying to shift their paradigm with every sentence, every paragraph, every email

• You have to argue your side with a story, shift their paradigm with a story
• Make them take your side with stories

Play the best stories and morals

• you have to believe in your product to sell it
• but always keep Morals > Money

Must have a strong CTA when giving an offer

Hook → Story → Offer

Key to writing copy

1. Write how you speak
2. Write very casually so the reader feels like they can connect with you
3. Have a very strong CTA