Creator Closing Process

Of Note:

• Remember the 3 types of selling you’re doing on a sales call
  1. Selling themselves to have confidence that they can do it
  2. Selling the business and the business model to show that it can work
  3. Selling yourself to prove your credibility and trust, along with your qualifications

Probing

• Start from the surface level and probe questions to move them down to their underlying desire and pain point
• The underlying pain point is more effective then the surface level pain point they tell everyone
  • e.g; they say they want to have the ability to move out of their parent’s place, but probing them with questions goes all the way down to reveal that they want to do that because their parent’s place and the environment around it is undesirable (i.e toxic, brokie mindset, abusive)

Setting Call

• talk about the process and provide value
• whole point of the setting call is to try to see how you can help them
• don’t try to sell or do a CTA, show them how the money will be made (similar to onboarding call with an agency, figure out what and how to solve the problems)
• Then tell the creator that you’ll let them think about it and follow up with a sales call
• Goal is to “foreplay” up to the impulsive content
  • In IRL terms, it’s fore playing towards consent, you don’t want to “rape” the creator into working with you
• Bonus (collective intelligence is what adds so much value to a paid community)

Getting work done

Time Blocking