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General Guidelines & Tips:

• ACA framework
• Use common sense: Think of it as if you’re having this conversation in person (Having a friendly convo but holding the frame)
• Put yourself in the shoes of your avatar (Know your avatar, it’s always about them, make it about them)
• Match their “Energy”

ACA Framework:

• For every single message that you reply you have to use this framework:
  • Acknowledgement
  • Compliment* → This one is not mandatory, only if it fits the conversation, don’t force it
  • Ask a question
    • What if they ask my a question? You address that first, reply to that, KISS, then use the ACA framework and ask a question to take back control of the convo
    • How would you feel if you ask questions and never get an answer?

Example 1:

You: “How’s the Amazon journey going?”

Prospect: “Very bad, I just got laid off from my job and me and my wife are struggling to make ends meet. I tried amazon once before, but blew my whole life savings into one product and wasn’t able to sell it. I have no idea how to find winning products, but I know this thing works, I just need help. Please help me”

You: “Got it. I can help are you down to hop on a call?”

Example 2:

You: “How’s the Amazon journey going?”

Prospect: “Very bad, I just got laid off from my job and me and my wife are struggling to make ends meet. I tried amazon once before, but blew my whole life savings into one product and wasn’t able to sell it. I have no idea how to find winning products, but I know this thing works, I just need help. Please help me”

You: “Hey man, thanks so much for sharing that with me. I totally feel you. I know it can be a tough and confusing journey especially with all the information out there. It can be hard to know exactly if a product will be a winner or not.”

You: “How about we book in a call and I can go over exactly how I can help you? I have a calendar link that makes this really easy for the both of us, you can just go there and it will show you the options in your local time so you can pick whatever time works best for you. It’ll automatically schedule in both of our calendars so we can both have it there.”

You: “Is it okay if I send you the link so you can choose the time that works best for you? It will take you 10 seconds to do it.”

Use common sense: Think of it as if you’re having this conversation in person (Having a friendly convo but holding the frame)

• Remember: There is another human on the other side of the screen
• Would you speak to someone in person the way you speak to them in the DMs?
• Approach the conversation as if you were talking to someone in person, run the scenario in your head

Example:

You: “What’s your main job?”

Prospect: “I work in construction”

You: Sends link to VSL / Lead Magnet

You: “Sounds good, give this vid a watch for some more info”

You: “Let me know when you’re done and we can hop on a call”

• Biggest mistakes:
  • Sending links or resources completely out of context without them asking
  • Not acknowledging anything from what they said (Not listening)
  • Trying to push for a call, without any frame or context for the prospect